“OPAP is leading the charge in digital transformation,” states Chairman and CEO Jan Karas.
During a recent analysts’ briefing on the Q1 2025 financial results, OPAP announced investments aimed at enhancing the gaming experience. This includes a focus on new solutions, mobile applications, and cutting-edge audiovisual systems. According to Jan Karas, the company’s commitment to fostering innovations remains strong, with a goal of elevating the customer experience. Digital solutions are central to this strategy, and OPAP is continuously investing in this area.
Karas highlighted the ongoing growth of the online channel, the increasing activity in the retail network, and the integration of new technologies. He emphasized that significant technological upgrades are planned for OPAP and the PLAY store network in the coming years. The company is also implementing artificial intelligence (AI) and machine learning to offer personalized experiences that align with customer needs and expectations. Additionally, its online loyalty programs, which celebrated their first anniversary, are enhancing customer engagement.
Online operations continue to drive substantial growth for OPAP, with impressive double-digit increases across all game categories, supported by loyalty programs and targeted promotions. The company also saw a growing active customer base for both Stoiximan and its online platforms. In terms of Video Lottery Terminals (VLTs), OPAP is expanding its PLAY portfolio with new games and updating its gaming machine fleet to deliver a modern gaming experience to customers.
