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The concept of beauty in automotive design has captivated top designers from renowned brands such as Bugatti, Porsche, and BMW.
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While beauty is in the eye of the beholder, several key principles guide designers in crafting visually stunning cars.
Industry experts like Brian Nielander from Stellantis and Ed Welburn, former global design vice president at GM, assert that proportion is the cornerstone of a beautiful automobile.
They stress that the ideal proportions should be timeless and uncomplicated.
As Tony Hatter from Porsche points out, a car’s visual appeal should seamlessly blend form, function, and materials, paying special attention to aerodynamics and performance.
The choice of materials is vital, ensuring that the car’s interior is as impressive as its exterior.
For Tom Matano, who was instrumental in designing the Mazda Miata, true beauty exists in simplicity—eschewing unnecessary embellishments in favor of purposeful design elements.
Likewise, Robert Lesnik from Mercedes-Benz emphasizes the significance of proportions and harmonious lines. Frank Heyl from Bugatti adds that a car should narrate a story while remaining true to its design identity.
Adrian Van Hooydonk from BMW further contemplates the interplay of art and engineering, suggesting that a beautiful car should fulfill functional needs while forging an emotional bond with its owner.
In summary, the allure of car design arises from the interplay of proportion, function, form, and materials, all aiming to resonate both logically and emotionally with the observer.
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