It’s no surprise that many CEOs of multinational companies in London consider acquiring a pair of these signature shoes essential—likely viewed as a status symbol. Ready-to-wear options begin at approximately €1,700, while bespoke creations can reach and often exceed €5,000.
From Tokyo to New York, Tony Gaziano and Dean Girling, both with two decades of experience at the renowned shoemaker Edward Green & Co, decided to collaborate. Tony served as the designer, while Dean, armed with expertise from his shoemaker father, specialized in production. Their initial goal upon partnering was to find ways to finance their new venture.
This pursuit led them to Tokyo, where they secured numerous orders before heading to New York for the same purpose. After several years of hard work and without external funding, they successfully opened their store at No. 39 on the prestigious Saville Row, one of London’s priciest shopping destinations. Prior to this milestone, all orders collected during their travels were produced in Tony’s garage and Dean’s garden shed with the help of a skilled bespoke shoemaker.
Ask Me Anything
Explore Related Questions
