Macedonia Thrace Brewery S.A., the sole 100% Greek large-scale brewery, has reported impressive financial results for 2024. Despite global market challenges, the company achieved an increase in revenue by 31.42 million euros, with EBITDA rising to 6 million euros.
As part of an ambitious investment plan totaling 15.5 million euros over the two-year period of 2024-2025, the brewery has successfully completed and launched its second facility. The company is also enhancing its production capabilities with new bottling lines and robotic logistics systems that incorporate artificial intelligence.
In parallel, the company envisions establishing a can manufacturing plant in Rodopi, involving an investment of 50 million euros and the creation of over 100 new jobs. This project, slated for completion within two years, will meet the company’s packaging requirements, support the domestic market, and bolster export efforts throughout the Balkans. The new facility boasts a projected capacity of 500 million aluminum cans annually, with plans to expand to 1 billion, representing a strategic initiative to address a significant gap in the Greek industry while providing high-tech and competitive solutions.
Exports
With the substantial increase in production capacity from these investments, the company has prioritized enhancing its international export activities. It is broadening its global presence by penetrating new markets, including Romania and Bulgaria, aiming for a 15% growth in exports and forming strategic partnerships with distributors in 12 countries.
The brewery is also diversifying its product range, adding new entries to the healthy beverage category under the “tuvunu” brand, including table water and lemon soda, along with new varieties of “Vergina” beer.
Macedonia Thrace Brewery S.A. has made notable contributions to the local economy and community. Through its contract farming program, it supports 500 farmers and oversees the cultivation of 30,000 acres annually. Over the past five years, the company has paid 51.7 million euros in taxes and contributions, with an anticipated total of 67.5 million euros expected for the upcoming three-year period from 2025 to 2027.
