OTE is introducing a new commercial policy following its rebranding from Cosmote to Cosmote Telekom, launching a service named MagentaONE.
The name “Magenta,” which aligns with Telekom’s corporate color, reflects the branding used by Deutsche Telekom’s subsidiaries (OTE’s primary shareholder) across various services.
As per OTE’s announcement, the MagentaONE service replaces the previous CosmoteONE service, targeting 70% of its subscriber base, specifically those utilizing combined services. To qualify, customers need both mobile and fixed telephony connections with OTE.
This new service serves as an “umbrella” for all combinations of OTE’s fixed and mobile plans, featuring enticing discounts and benefits for consumers. Additionally, the Cosmote App has been enhanced, enabling subscribers to customize their MagentaONE offerings.
A standout aspect of the new service is its ability to integrate both telecommunications and non-telecommunications products for the first time—covering fixed and mobile services, television, food orders, bill payments, insurance, and smart home solutions.
Panagiotis Gavriilidis, Chief Commercial Officer of the Consumer Segment at OTE Group, emphasized that “our competition now extends beyond other telecom providers to encompass large global platforms. This transition is essential for our differentiation strategy, as we aim to create a unified digital ecosystem.”
