Amidst significant global changes and market volatility, JTI is committed to the future through a well-defined and consistent strategy. By prioritizing resilience, the company adapts to new information and fosters conditions for sustainable growth.
As a global entity rooted in Japanese identity and culture, JTI places adult consumers, employees, and the wider community at the heart of its operations. With a commitment to responsibility, JTI strives to create enjoyable experiences that contribute to a brighter future.
To realize this vision, JTI continually evolves, maintaining the high quality of its products and safeguarding its operations. In a landscape characterized by frequent changes and emerging risks, the company adopts a comprehensive approach, drawing on its extensive experience. This strategy sharpens corporate reflexes, enhances internal cohesion while allowing organizational flexibility, and enables JTI to not just react to trends but to anticipate and influence future developments.
In Greece, JTI embodies these principles through a robust and adaptable organization that effectively implements its strategic plans with a focus on consistent and stable investments across multiple levels.
JTI in Greece
The foundation of JTI’s strategy in Greece rests on four pillars of sustainability and resilience:
– Investing in operational excellence
– Investing in people and employment
– Investing in potentially reduced-risk product sectors
– Investing in partnerships and support for local communities
“Green” Transformation
The factory showcases remarkable advancements in “green” transformation, including:
Reducing energy consumption by 66% since 2020, with 100% of electricity sourced from renewable energy.
Achieving complete waste management with zero ground discharge, cutting total waste by 62% compared to 2020, where 70% of waste is recycled and the remainder converted to energy.
Managing water resources effectively, leading to an 84% reduction in water use since 2020.
Lowering pollutants and greenhouse gas emissions by 88% compared to 2020.
