A total of 45 executives from Italian travel agencies participated in two familiarization trips to Lefkada and Corfu, organized by the Greek National Tourism Organization (GNTO) office in Italy. These trips took place from May 21 to 25, in collaboration with ANEK Lines ferry company and the Region of the Ionian Islands.
During their visit to the islands, the Italian agents, guided by GNTO Italy executive Antonella Papanikola, explored key attractions, experienced the natural beauty and warm hospitality of the locals, and savored the delicious local cuisine.
The fam trips yielded immediate results, with ANEK Lines reporting a noticeable increase in bookings from Italian travelers to these Greek destinations shortly after the trips concluded.
Event in Bari
In addition, on May 22, the Italian National Tourist Office, in collaboration with Superfast Ferries, hosted an event in Bari to promote Greece to travel agency representatives from the city and surrounding areas.
This event took place aboard a ferry operating the Bari-Igoumenitsa route, where Kyriaki Boulasidou, head of the GNTO’s local service, showcased lesser-known Greek destinations to the Italian market. She also emphasized the importance of sustainability in tourism, a growing trend in Italy.
