“The Pan-European Exhibitions Conference will take place in Thessaloniki from June 3-7, addressing various critical issues related to modern exhibitions,” stated Tasos Tzikas, President of TIF Helexpo, in an interview with Naftemporiki TV.
“Exhibitions play a vital role in communication; they serve as mechanisms that generate wealth and foster interaction,” Tzikas remarked, expressing optimism about the resurgence of physical exhibitions over digital formats.
The key topics for discussion will include “the integration of artificial intelligence in exhibition design, innovative digital products, service quality, and the role of exhibition centers.”
He also emphasized the significance of modernizing the Thessaloniki exhibition center, labeling it as a “very important project.”
