Data from “N” indicates that consumers increasingly favor “blue” electricity products with fixed prices, while “green” and “yellow” products that offer variable pricing have seen a decline by the end of April.
Market representatives anticipate this trend will persist in the coming months, particularly if new extreme fluctuations in the wholesale electricity market materialize.
Sources report that blue tariff options now capture 20% of the market, equating to approximately 1,150,000 customers, up from 800,265 at the end of 2024. Although green tariffs still dominate the market, their share has dropped to 70% from 72%, representing 4.1 million of the 4.3 million consumers.
Initially, most consumers transitioned to green tariffs during the rollout of the color-based pricing system, with many maintaining their choices over the past two years since its implementation.
Yellow tariffs continue to decline, with only 590,000 consumers remaining at the end of April, down from 836,838 at the end of 2024.
Comments to “N” highlight that these figures further demonstrate the market’s shift towards fixed pricing, a trend that is also influencing competition among providers.
