The financial growth of L’Oreal Hellas in 2024 reflects the effectiveness of its strategic initiatives, as highlighted by the company’s management during the Annual Press Event 2025.
The event was hosted by Alessandra Delfini, the Country Managing Director of L’Oréal Hellas, who outlined the company’s vision for creating initiatives that positively impact the world. She emphasized the commitment and accountability needed to implement these initiatives daily. According to Delfini, beauty should be a catalyst for change, consistently focusing on the Planet, Innovation, and Humanity.
The Greek subsidiary of the French multinational reported a 12% increase in sales for 2024, significantly surpassing the Group’s global average growth of 5.1%.
Its revenue reached 250 million euros, with net profits rising to 25.62 million euros from 19.82 million euros the previous year. L’Oréal Hellas boasts a diverse portfolio of 27 brands, including Lancôme, Maybelline, and Kiehl’s, and aims to enhance its existing product lines while solidifying its market position across all categories and price segments.
Key Messages
During the Annual Event at the French Embassy, L’Oreal Hellas showcased an immersive experience divided into three sections: the environment (Planet Room), innovation (Innovation Room), and society (People Room).
The management underscored various initiatives under L’Oréal’s global sustainability program, focusing on responsible resource consumption, transitioning to 100% renewable energy sources, and developing green areas within urban environments, such as the innovative microForest on Alepotrypa Hill.
