In the first four months of the year, turnover for essential supermarket products reached 4.3 billion euros, reflecting a 7.3% increase compared to the same period last year, as reported by Circana.
This rise in revenue for basic consumer products, both standardized and fresh, is attributed to a combination of price hikes and increased consumption.
Supermarket chains saw an additional 300 million euros in turnover from January to April compared to the previous year. During this period, fast-moving consumer goods (FMCGs excluding bulk items) experienced a revenue increase of 6.2%, with volumes up by 4.1% and prices rising by 2%.
On a month-to-month basis, Circana noted that average shelf price increases were 2.3% in January, 1.6% in February and March, and 2% in April.
Average prices for personal hygiene and household cleaning products decreased by 2.1% and 1.6%, respectively, while food prices increased by 3.2%.
Sales of private label products rose by 6%, maintaining a 27.1% market share, while branded products exhibited a higher revenue growth rate of 6.3%.
Due to the implementation of measures to limit promotions, the percentage of promotional offers dropped by 1.8 points from last year, now standing at 25%.
